Redefining “future-proofing”for digital business.

Our fourth Wall Street Journal article discusses a culture of constant innovation and sustainable business strategies.

Outsider perspectives and a culture of constant innovation have enabled DigiPlex to change the conversation about sustainable business strategies.

In a rapidly digitising world, data has emerged as the lifeblood of the global economy. Storing, securing and moving this data is now a critical strategic concern. While companies around the world are trying to capitalise on increasingly connected and intelligent business, a breath-taking pace of change presents a relentless challenge.

Sitting at the very heart of this challenge is the data center. As the volume of data in circulation has exploded, so have demands for new and better methods for storage, security and transfer. While many companies are straining at the limits of conventional server farms, one Nordic company, DigiPlex, is changing the conversation.

Byrne Murphy, Chairman and founder of DigiPlex explains how his background and perspective helped him lead DigiPlex to a position where it addresses today’s most pressing business challenges as well as the trends set to dictate tomorrow’s strategy.

What brought you to the data center industry?

Byrne: When I first came to Europe in the late 1990s, my interest was in property development. I was building a portfolio of Europe’s first outlet centers just as e-commerce was beginning to take off. I quickly came to appreciate how important the physical infrastructure was to the digital revolution. All digital activity today runs through data centers, from streaming content and browsing online to the rapid increase in artificial intelligence (AI) and robotics. In fact, IT insight firm Gartner predicts that by 2020 the average person will be having more conversations with AI robots, who live inside data centers, than with their spouses.

Back then, however, the physical side of the digital equation – such as data centers – wasn’t paid much attention. If anything, storage was just considered another IT issue, tucked away from the board’s notice as long as it wasn’t causing problems. My background in real estate and in opening new markets let me recognise the vital importance of location, but also the direction in which the market was headed.

What steps did you take to future-proof your own business?

How has your businesses challenged conventional thinking about sustainability?

What other lessons should businesses take about sustainable strategy?

What is next for DigiPlex?

Read the complete online article here and see the answers to the questions or download a PDF version.