Penchant to strike gold.

Insights Success reports on The 30 Most Inspirational Business Leaders to Watch in 2018.

Byrne Murphy: A Leader with Penchant to Strike Gold

Over the past 30 years, Byrne Murphy has spearheaded a number of ventures. Initially focusing on international property development, Byrne’s first step into the European market began by launching a successful range of outlet centres and private resident clubs. It was while successfully running these that his business and the world was forever changed by the arrival of the internet.

Byrne quickly came to appreciate how important the physical infrastructure was to the digital revolution. Interested in where the virtual world meets the physical world, he rapidly identified data centers as that pivotal intersection point. This led him to start DigiPlex in 2001, then a company with presence only in Norway but with big Nordic ambitions that would redefine innovation in data centers across the world.

Data centers operate at the heart of nearly all streaming, ‘cloud-based’ or network-based services. As the world moves quickly towards wider distribution of Internet of Things, cloud computing and Artificial Intelligence, the demand for fast, secure and powerful data centers grows exponentially each year. The Nordics immediately interested Byrne as the place to start and grow a data center business, as the region offers some of the lowest costs for clean renewable power, and a climate with a low year-round temperature, ideal for state-of-the art energy-efficient cooling. With DigiPlex’s commitment to 100% renewable energy and constant drive to innovate to reduce power consumption, the company is pioneering sustainable practises within the industry.

Mission driven from the beginning, today, DigiPlex is one of the most cost-effective, secure and sustainable data centers in the world, taking full advantage of attractively low Nordic energy prices and clean renewable power to build its compelling offer. Innovation is woven into the company’s DNA. Throughout its 17-year lifetime, the business has won multiple awards for innovation and constantly adhered to the concept of ‘there’s got to be a better way.’

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