Leading digitalisation in Europe.

Skills, connectivity & experience to lead Europe in the successful transformation to a digital economy.

The Nordic region, although a collection of three smallish countries in Northern Europe, is an engine of digitisation with the skills, connectivity and experience to lead Europe, if not the World in the successful transformation to a digital economy.

Our governments were among the first to explore how digital can help deliver better public services, and we still lead the world in eGovernment. Similarly, Nordic businesses were quick to innovate around the internet – look at Skype, Spotify, Nokia, Ericsson, Klarna…

As a result, we have one of the most vibrant, tech-savvy, high quality workforces in the World. This provides a ready market for digital services, and thus the data centers and infrastructure to support them. It also provides a deep pool of highly skilled talent to support these services. From this privileged perspective I believe we have a unique view on the role data centers will provide in supporting the essential digitisation of organisations and society in the coming years.

Our market has evolved rapidly over the last few years. We are in a ‘cloud-first’ phase where everything that can go to the cloud does go to the cloud. However, even in a cloud-first environment, some key applications and data will always need to be hosted locally for technical, cost, security or regulatory considerations. We are seeing these drive increased requirement for data center capacity.

5G, IoT, Virtual Reality and autonomous vehicles will all generate petabytes of new data every year. But, in my opinion, it is AI, artificial intelligence, that will be the biggest driver of data growth and data usage in the coming decade.

Suddenly organisations of all sizes and all types are looking to AI to inform strategy, develop new products and serve customers in innovative ways.

Interview by Data Economy with CEO Gisle M. Eckhoff