Creative brand wins double.
DigiPlex wins two awards for achieving exponential results on a flat budget by placing sustainability at the core.
DigiPlex, the Nordic leader for innovative, secure and sustainable data centers, was recognised for the quality and creativity of its marketing and communications at the Transform Awards in London.
The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
DigiPlex won Silver for Best creative strategy using thought leadership articles in traditional and social media to raise the issues of energy efficiency, carbon emissions and sustainability across the data center industry. The judges remarked “DigiPlex brought sustainability to a key and core area of the world; a tough challenge, nicely executed.”
The Bronze award, for Best brand evolution, acknowledged exemplary work in brand development and the growing significance of brand in strategic corporate communications. Developing and sustaining a strong brand which talks to the heart of sustainability is imperative for success.
The “Sustainability at the Core” campaign was designed to lift the lid on the issue of dirty data centers and led to a massive increase in brand awareness and an improved sales pipeline for DigiPlex sustainable data centers. This recognised the way the company had used its own channels, including website and social media to reinforce the “Sustainability at the Core” messaging.
Fredrik Jansson, Chief Strategy and Marketing/Communications Officer, commented; DigiPlex’ award winning marketing and communications transformation is a result of true teamwork and it is great to see that it is not only having a business impact, but is being recognised as best in class work. My all-star MarComm team and the DigiPlex family of fantastic brand ambassadors will continue to put “sustainability at the core” and challenge conventional thinking around data centers through pioneering marketing and communication efforts,”